SOCIAL
Spring 2017 Collection Social Photoshoot
We flew out to LA for a fun lifestyle shoot, featuring the Spring 2017 Collection and all things LA.
Art Direction
Photographer: Lani Trock
Model: Abrielle Stedman
REBECCAMINKOFF.COM SITE RE-DESIGN
Assisted Creative Director and VP of Brand in re-designing and re-platforming the e-commerce site in partnership with BVA, integrating UX/CX best practices and creating a robust and engaging new experience. As a designer, I worked on full monthly site refreshes in tandem with the ecomm/CRM teams, designing homepages, category + in-grid banners, post purchase assets, emails/promotional assets, and paid banners ads.
Senior Graphic Designer
VP of Brand: Tony Pham, Creative Director: Leslie Okkerse
EMAILS
Newsletters, evites, and other misc. design assets.
Rebecca Minkoff was the first fashion brand to adopt a See Now, Buy Now fashion show— making her shows accessible online to all and providing immediate purchasing availability for customers. As a designer, I created all the pre and post show assets including emails/promotional assets, homepages, category and in-grid banners.
Senior Graphic Designer
FALL 2017 COLLECTION RUNWAY SHOW LIVE IN NYC
SPRING 2017 COLLECTION RUNWAY SHOW LIVE IN LA
Rebecca Minkoff was the first fashion brand to adopt a See Now, Buy Now fashion show— making her shows accessible online to all and providing immediate purchasing availability for customers. As a designer, I created all the pre and post show assets including emails/promotional assets, homepages, category and in-grid banners.
Senior Graphic Designer
